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Meet the author - Simren Handa
About Simren
Simren’s work at Rentokil includes writing and optimising B2B and B2C website content for landing pages, service and product pages, localised location pages, and website migrations. She also conducts content audits, identifies opportunities to improve underperforming content, and helps uphold editorial standards, tone of voice, accuracy, and regulatory compliance across digital platforms.
Before joining Rentokil, Simren was the Lead Copywriter at Lion Pose, where she owned content strategy across web, social, and email channels. She developed content calendars, lifecycle email campaigns in Klaviyo, SEO-led content projects, conversion-focused landing pages, guides, and campaign assets.
Previously, she worked as a digital copywriter and UX specialist at Transport Exchange Group, a SaaS platform. There, she created acquisition, onboarding, and retention content, including landing pages, product content, email campaigns, educational resources, UX copy, and in-app guidance. She also helped establish the company’s tone of voice and editorial standards.
Her earlier roles include content writer and strategist at Kendal Nutricare, content writer at Alphagreen, and freelance copywriting positions across health, finance, SEO, and educational content.
Connect with Simren on LinkedIn hereSimren’s background and experience
Simren’s work at Rentokil includes writing and optimising B2B and B2C website content for landing pages, service and product pages, localised location pages, and website migrations. She also conducts content audits, identifies opportunities to improve underperforming content, and helps uphold editorial standards, tone of voice, accuracy, and regulatory compliance across digital platforms.
Before joining Rentokil, Simren was Lead Copywriter at Lion Pose, where she owned content strategy across web, social, and email. She developed content calendars, lifecycle email campaigns in Klaviyo, SEO-led content projects, conversion-focused landing pages, guides, and campaign assets.
Previously, she worked as a digital copywriter and UX specialist at Transport Exchange Group, a SaaS platform. There, she created acquisition, onboarding, and retention content, including landing pages, product content, email campaigns, educational resources, UX copy, and in-app guidance. She also helped establish the company’s tone of voice and editorial standards.
Her earlier roles include content writer and strategist at Kendal Nutricare, content writer at Alphagreen, and freelance copywriting positions across health, finance, SEO, and educational content.
Areas of expertise
Simren is a digital content specialist with expertise in organic growth, conversion-focused copywriting, and content operations.
Education and certifications
- MA English Literature | University of Nottingham
- BA English Literature | King’s College London