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Meet the author - Simren Handa

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About Simren 

Simren is a Digital Content Specialist at Rentokil Initial with over seven years of experience creating search-led, insight-driven digital content and email journeys for B2B SaaS and consumer brands.

She combines strong editorial judgment with a commercial focus, using SEO data, customer research, and AI-assisted workflows to turn complex topics into clear, useful content. Her work spans content strategy, organic optimisation, conversion copywriting, UX writing, and lifecycle email marketing.

When she isn’t at work, you can find her reading, doing yoga, or annoying her cat.

Connect with Simren on LinkedIn here

Simren’s background and experience

Simren’s work at Rentokil includes writing and optimising B2B and B2C website content for landing pages, service and product pages, localised location pages, and website migrations. She also conducts content audits, identifies opportunities to improve underperforming content, and helps uphold editorial standards, tone of voice, accuracy, and regulatory compliance across digital platforms.

Before joining Rentokil, Simren was Lead Copywriter at Lion Pose, where she owned content strategy across web, social, and email. She developed content calendars, lifecycle email campaigns in Klaviyo, SEO-led content projects, conversion-focused landing pages, guides, and campaign assets.

Previously, she worked as a digital copywriter and UX specialist at Transport Exchange Group, a SaaS platform. There, she created acquisition, onboarding, and retention content, including landing pages, product content, email campaigns, educational resources, UX copy, and in-app guidance. She also helped establish the company’s tone of voice and editorial standards.

Her earlier roles include content writer and strategist at Kendal Nutricare, content writer at Alphagreen, and freelance copywriting positions across health, finance, SEO, and educational content.

Areas of expertise

Simren is a digital content specialist with expertise in organic growth, conversion-focused copywriting, and content operations.

Content marketing and strategy

Simren creates search-led content informed by keyword research, search intent, performance data, and customer insight. Her experience includes SEO, generative engine optimization, content audits, and improving existing web content to strengthen search visibility and help users find relevant answers

Conversion copywriting, UX writing, and email journeys

Simren develops content strategies that connect audience needs with business goals. She has experience planning editorial calendars, shaping campaign messaging, establishing tone-of-voice guidance, and creating content across websites, social channels, email, and educational resources

Conversion copywriting, UX writing, and email journeys

Simren writes content designed to support action throughout the customer journey. Her work includes landing pages, service and product pages, lead-generation assets, lifecycle email campaigns, onboarding content, in-app guidance, and conversion copy.

Education and certifications

  • MA English Literature | University of Nottingham
  • BA English Literature | King’s College London