World's largest commercial pest control company names Devito/Verdi as its North American advertising agency.
Rentokil Taps NY Firm to Handle Marketing For Its North American Operations
READING, PA (March 3, 2009) – Rentokil Pest Control, the world’s largest commercial pest control company, announced today that it has awarded its North American advertising and marketing account to the New York advertising agency DeVito/Verdi.
The multi-media ad assignment may call for TV, print, radio, outdoor, guerilla, Internet and digital advertising, as well as media buying and placement for the rapidly growing company. The account was awarded to DeVito/Verdi following a three-month agency review that included a dozen agencies that was narrowed to a handful of finalists earlier this month. This marks the first time that Rentokil North America has named a national advertising agency to market its brands.
Established in the U.K. in 1927, Rentokil strengthened its foothold in the U.S. residential pest control market in 2006 when it acquired the Reading, Pennsylvania-based J.C. Ehrlich Co, Inc., the fourth largest and the largest privately held pest control company in the US. Today, Rentokil North America consists of several regional pest control companies including J.C. Ehrlich, Presto X, and Watch All which span more than 72 local offices covering 32 U.S. states and Toronto.
“We anticipate significant yet thoughtful growth over the next several years and saw the need to have a strategic marketing partner that can effectively demonstrate the benefits Rentokil North America’s brands offer to the consumer,” said Rentokil spokeswoman Lynn Gerlach.
Rentokil provides comprehensive pest management solutions for businesses and homeowners. After Rentokil acquired J.C. Ehrlich three years ago, it followed suit with the acquisition of the Omaha-based Presto-X in 2007. Watch All Pest Control, headquartered in Weymouth, MA, was acquired by Rentokil North America last year.
“Pest control is a great category from a creative advertising standpoint, and we’re excited about unveiling some smart work that helps continue to build this brand,” said Ellis Verdi, president of DeVito/Verdi. “Rentokil is on a high trajectory, and we look forward to growing with them.”
Rentokil is a brand under the parent company, Rentokil Initial, one of the largest business services companies in the world, operating in Europe, North America, Asia and Africa. The company has 79,000 employees providing a range of support services in 49 countries where the “Rentokil” and “Initial” brands have come to represent consistent quality of service.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi, which has been voted “Best Agency” six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 15 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Meijer, The National Association of Broadcasters, Sony, Canon, BMW, Circuit City, Daffy's, Esquire Magazine, Men’s Wearhouse, TimeOut Magazine, Grey Goose Vodka, SteinMart, Reebok, Massachusetts General Hospital, Hotwire.com, Office Depot, Legal Sea Foods, Mount Sinai Medical Center, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
As the world’s largest commercial pest control company, Rentokil operates in 49 countries worldwide and is the leading player in many of these markets. Rentokil North American Pest Control currently employs 1,900 coworkers in 72 district offices and provides service in 33 states throughout the Mid Atlantic, South, Midwest, Southeast, Northeast, Plains and Mountain states as well as Toronto, Canada. The company provides commercial and residential pest control, bioremediation, bird control, vegetation management, deer repellent services and termite control. Ehrlich (www.jcehrlich.com), Rentokil (www.rentokil.com), Presto-X (www.prestox.com) and Watch-All (www.watchall.com) are all part of the Rentokil family of brands in North America.